Utilizing Smart Phones For Business Marketing

Ever experienced going back home just because you left your mobile phone?

Life has never been easier since the advent of mobile phones. This is not only true for handling personal matters but also for business transactions. Executives can receive calls even though they are not at their office; marketing professionals can contact prospects; and procurement can conveniently communicate with suppliers. These were just some of the convenience brought by mobile phones.

As time goes by, technology advances. This just means more and more features that can be utilized to boost marketing efforts for your UK business.

As of Q1 2011, 48% of mobile phones in the UK are smartphones and sales are increasing too at an insane pace. It is not long before the smartphones will not only dominate traditional mobile phones but even make them obsolete.

What does this trend mean to businesses in UK?

It is very clear that marketing directed towards smartphones would definitely reach and penetrate our target market. The next question would be, “How can this be done?”

Here are some of current features of mobile phones and corresponding advantages for business marketing.

Traditional Call and Text

Since almost everyone if not all brings their mobile phones wherever they go, then the best way to reach someone is through his / her mobile phone. Telemarketing and SMS marketing would definitely be useful to reach mobile phones.

You can pro-actively market your business by either cold calling prospects or calling sales leads from marketing companies specializing in lead generation. If you opt for cold calling, you would need a marketing list or marketing database for your target market. There are marketing companies which also offer these databases at low prices.

On the other hand, you might prefer calling leads that are already pre-qualified, interested to know more about your product or service, or interested to avail your products right away. Lead generation companies can help you with sales leads that would suit your ideal target market.

SMS marketing is one cost effective option that can be utilized even by small businesses. At a very minimal cost you can let your market know about the existence of your business, promotional offers that you have, and have continued trade from existing customers. You can either do this in-house or have it outsourced to a marketing company. Doing this in-house would still require you to have marketing lists, SMS marketing system, and a set of personnels that would pull everything together. Another option is to have it outsourced and just sit back while the hot leads roll in from the SMS marketing campaign.

Internet Connectivity

This is one significant revolution in mobile phones. Your target market can now access your site anywhere they are. Features that used to be confined on computers are now literally available at the fingertip. It’s just a click away from any smartphone. This just means that investing on Search Engine Optimization (SEO) and Email blast would now yield higher return of investment for the business.

In the a generation where almost everything could be found through search engines like Google, it is very important to have your business listed online and see to it that your website appears on top of your competitors’. This is where SEO comes in. With SEO, you could increase traffic to your website and therefore, making your presence known to those who are looking for your products or services.

Small Business Marketing and Your Steps To Better Results

I am sure that when you ask most people what they do, you will hear…”I’m an Insurance Agent”, “I’m a Restaurant Owner”, “I’m a Car Shop Owner”, and so on.

What business are you in?

Most likely you answer the same way when people ask you. You need to shift your mind set and actions by knowing what your real business is.

You are in the business of marketing your product or services.

You are not an insurance agent; you are a marketer of insurance services. You are not a marketing consultant; you market your consulting services. You are not a real estate agent; you’re a marketer of houses for investors and or families.

The faster you start to adapt this mind shift to your business, the faster you can start on your path to transforming your business.

Do you want to know what the most important job in your business is? It’s your small business marketing.

You will find the most profitable returns you receive in your business will come from the marketing you do of your product or service.

Marketing is the one job you need to be in charge of. Now this doesn’t mean you have to actually do it. You can hire other people to create and put your marketing into place, but you should, let me rephrase that…

You need to be involved in the marketing of your small business.

You must open yourself up to new ideas and look at how you can be small business marketing your product or service.

To survive in any online or offline business, you must always be marketing. What’s the fast and easy step to remember here?

You are not a blank, you are a marketer of your product or service.

The last thing we’ll discuss today is turning from business owner to entrepreneur. One way is by adding a branch of your business.

No more time or money out of your pocket is used to bring in that money. An example for you…

You own a luxury auto dealer and you sell nice cars obviously. You can sell the cars, but also hold a $5,000 weekend getaway to drive all the exotic cars like Lamborghinis, Ferraris, and so on.

Let’s say you allow five people over the weekend the honor, that’s $25,000 for you.

You find a race track say and pay them $5,000 for the weekend to rent it.

You insure your selection and bring them to the track which costs nothing possibly or you find a company that will do this for you and you keep the profits. Imagine if you did just one of these things a month.

Luxury or sports car enthusiasts would gladly pay a good chunk to be able to take out their dream car around the track for the weekend.

You are now making money from your business still with no extra or very little time.

Or you own a golf shop and now offer exclusive private lessons. On the other end of your business have exclusive golf getaway travel events.

You will take people willing to pay a lot of money to play on some of the best golf courses across the country. Maybe one day in Pebble Beach and the next day you fly them to Augusta Golf Course.

The point of all this is you already been paid per client, you pay the fees to these places before or after and the rest is in your pocket.

You could even have one of your employees or golf pros become the host.

The employee gets a free vacation and all he has to do is take care of your clients and be the good host.

You get to stay at home, make money, and relax if you want to.

The fast and easy step is to stop being a business owner that is owned by your business and become the entrepreneur who owns a business.

Begin to transform yourself Into the entrepreneur who makes more money in creative and automatic ways.This way time is saved and you can begin to truly live the lifestyle you want and deserve.